mobi, epub, azw3 |eng | 2006-05-01 | Author:Daniel Gilbert

Onward Historians use the word presentism to describe the tendency to judge historical figures by contemporary standards. As much as we all despise racism and sexism, these isms have only ...

mobi |eng | 2008-10-15 | Author:Martin Lindstrom; Paco Underhill

NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...

mobi, epub |eng | 2011-09-19 | Author:Martin Lindstrom

Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...

mobi, epub |eng | 2002-03-14 | Author:Malcolm Gladwell

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...

epub, mobi |eng | 2013-02-17 | Author:Phil Barden

Incremental innovations with huge impact In marketing, we are constantly searching for possibilities to gain a competitive edge over the competition by developing new products and new product features and ...

epub, mobi, azw3 | | 2006-11-01 | Author:Gladwell, Malcolm [GLADWELL, MALCOLM]

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...

mobi |eng | 2001-01-01 | Author:John de Graaf; David Wann; Thomas H Naylor; David Horsey; Vicki Robin

WEALTH AS DISPOSABLE TIME Neither would “an enforced equality of wages,” made law by a socialist government, lead to happiness, which, Marx believed, was to be found instead in our ...

epub |eng | 2005-03-24 | Author:de Graaf John

WEALTH AS DISPOSABLE TIME Neither would “an enforced equality of wages,” made law by a socialist government, lead to happiness, which, Marx believed, was to be found instead in our ...

mobi, epub, pdf |eng | 2008-07-28 | Author:Cialdini, Robert B. [Cialdini, Robert B.]

Chapter Seven Jagger found her. He had remembered their special place in Red Rock Canyon, the place where he’d first claimed her. He released a quick breath and sent a ...